march 2024
brand identity design
qumra
Qumra is a unified digital platform designed to bring people together through seamless communication and shared entertainment experiences.
Concept
Blending social connectivity with immersive streaming, Qumra enables users to chat, connect with friends, and enjoy their favourite films, all in one place. Personalised profiles, integrated reviews, and features like virtual watch parties foster a vibrant, interactive community where entertainment becomes a shared, social experience.
mission
To redefine digital connectivity for film enthusiasts by seamlessly integrating instant messaging, social interaction, and film streaming. Through a unified platform, Qumra aims to elevate the user experience and cultivate a sense of shared, immersive entertainment.
vision
To become the leading digital hub for an unparalleled user experience, setting new global benchmarks in communication and entertainment.
usp's
ALL-IN-ONE INTEGRATION
Instant messaging, social interaction, film streaming within a single platform. No need to switch between multiple apps.
SIMULTANEOUS COMMUNICATION AND STREAMING
Enjoy audio and video calls while streaming content; unique social experience where friends can share reactions and thoughts in real time.
PERSONALIZATION AND VARIETY
Advanced AI algorithms provide personalized content recommendations. A diverse library of high-quality films catering to a wide range of user preferences.
COMMUNITY BUILDING
Robust social features such as virtual watch parties and group chat during streams fostering a sense of community.
Logo development
logo explorations
coloured logo
moodboard
animation
When entering a 'Qumra'
A ‘qumra’ is a room created by the user comprising of audio and video channels and streaming services.
splash screens
DESKTOP
MOBILE
