Sanjana Sarah Paul
Sanjana Sarah Paul
Communication Designer //
Illustrator
Communication Designer //
Illustrator
Communication Designer //
Illustrator
Communication Designer //
Illustrator
Based in delhi, india
Based in delhi, india
Based in delhi, india
Based in delhi, india
Part of being a communication designer, honestly, is just trying to figure out what to call my own practice, because it spans illustration, film, print, website design and a bunch of things that still don't have a proper name.
Underneath all of that though, I don't think design should always play it safe and try to please everyone. At some point I stopped making mine do that either. I like work that picks a fight, or at least takes up its own space, and doesn't apologise for it.
A lot of that comes from what I read outside of design as much as what I make inside it. I spend an insane amount of my free time on art history and political theory. And so, I like when design asks something of you. If a piece of my work makes someone a little uncomfortable on the way to making them think, I've usually done my job right.
ABOUT ME
ABOUT ME
STAYING IN ONE LANE HAS NEVER REALLY SUITED ME.
STAYING IN ONE LANE HAS NEVER REALLY SUITED ME.
STAYING IN ONE LANE HAS NEVER REALLY SUITED ME.
Part of being a communication designer, honestly, is just trying to figure out what to call my own practice, because it spans illustration, film, print, website design and a bunch of things that still don't have a proper name.
Underneath all of that though, I don't think design should always play it safe and try to please everyone. At some point I stopped making mine do that either. I like work that picks a fight, or at least takes up its own space, and doesn't apologise for it.
A lot of that comes from what I read outside of design as much as what I make inside it. I spend an insane amount of my free time on art history and political theory. And so, I like when design asks something of you. If a piece of my work makes someone a little uncomfortable on the way to making them think, I've usually done my job right.
ABOUT ME
STAYING IN ONE LANE HAS NEVER REALLY SUITED ME.
WHY WORK WITH ME?
WHY WORK WITH ME?
01 Jack of All Trades
01 Jack of All Trades
01 Jack of All Trades
Graphic design is the backbone of everything I make- the same instincts for layout, hierarchy, and composition show up differently depending on whether it's a poster, a frame of animation, or a page spread.
Graphic design is the backbone of everything I make- the same instincts for layout, hierarchy, and composition show up differently depending on whether it's a poster, a frame of animation, or a page spread.
Graphic design is the backbone of everything I make- the same instincts for layout, hierarchy, and composition show up differently depending on whether it's a poster, a frame of animation, or a page spread.
02 Intent First
02 Intent First
02 Intent First
Every project begins with its intent. The clearer that foundation is, the stronger everything built on it becomes, from the layout and colour to the finished piece. Get the “why” right, and the “how” mostly figures itself out.
03 I Love a Good Direction
03 I Love a Good Direction
03 I Love a Good Direction
A good brief is a gift, and I take it very seriously. I ask the questions that matter early, understand exactly what the project needs, and then just get on with it.
A good brief is a gift, and I take it very seriously. I ask the questions that matter early, understand exactly what the project needs, and then just get on with it.
A good brief is a gift, and I take it very seriously. I ask the questions that matter early, understand exactly what the project needs, and then just get on with it.
04 Rules Are a Starting Point
04 Rules Are a Starting Point
04 Rules Are a Starting Point
I like knowing the rules well enough to know which ones are worth bending. If a project asks for something I haven't tried before, that's usually a yes, not a no.
I like knowing the rules well enough to know which ones are worth bending. If a project asks for something I haven't tried before, that's usually a yes, not a no.
I like knowing the rules well enough to know which ones are worth bending. If a project asks for something I haven't tried before, that's usually a yes, not a no.
05 Here for the People
05 Here for the People
05 Here for the People
The people part is my favourite part. Give me new people to work with and I’m happy. I learn something new from every creative I sit across from, and I’m always chasing that next conversation with someone who thinks nothing like me but somehow gets exactly what I’m going for.
The people part is my favourite part. Give me new people to work with and I’m happy. I learn something new from every creative I sit across from, and I’m always chasing that next conversation with someone who thinks nothing like me but somehow gets exactly what I’m going for.
The people part is my favourite part. Give me new people to work with and I’m happy. I learn something new from every creative I sit across from, and I’m always chasing that next conversation with someone who thinks nothing like me but somehow gets exactly what I’m going for.
Check out my recent work!