Introduction
Cynthia Ann Paul is a copywriter whose work spans brand language, ad copy, and content strategy for clients across industries.
When Copy Becomes the Visual
As a copywriter, much of Cynthia's work is text-heavy. Some pieces had strong visuals to lean on, others had none. The core challenge was creating a portfolio that felt visually balanced and engaging despite that inconsistency.
Colour Palette
Typography
Favicon
Making the Pun Land
Alongside the site, I designed five advertising visuals to pair with Cynthia's punchy, playful copy built around wordplay and puns, where the image had to land the joke as fast as the line did.
