Introduction

Cynthia Ann Paul is a copywriter whose work spans brand language, ad copy, and content strategy for clients across industries.

Cynthia's name traces back to Artemis, the moon goddess.

So, we snuck subtle crescent-moon details into the nav bar and a few key sections as a little easter egg.

Fun Fact!

When Copy Becomes the Visual

As a copywriter, much of Cynthia's work is text-heavy. Some pieces had strong visuals to lean on, others had none. The core challenge was creating a portfolio that felt visually balanced and engaging despite that inconsistency.

Colour Palette

Typography

BEBAS NEUE

Satoshi Regular

Satoshi Light

Favicon

Making the Pun Land

Alongside the site, I designed five advertising visuals to pair with Cynthia's punchy, playful copy built around wordplay and puns, where the image had to land the joke as fast as the line did.